Daina Middleton
Principal

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Author and expert in transformational leadership, participation marketing, and gender workplace behaviors, Daina Middleton has explored leadership effectiveness personally and by working with a number of teams and organizations over the years.  With over three decades of hands-on business experience as proven leader and CEO, she brings real-world experience to leadership effectiveness. 

Daina is the author of the Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect and Engage. Her new book, Grace Meets Grit, the Leadership Style of Remarkable, Courageous Women, exposes the missing conversations about gender today: the untapped super power in our leadership differences. 

Prior to working in transformational leadership, Daina held a number of roles at Hewlett-Packard during her 16-year tenure there where she pioneered digital marketing. She went on to be Global CEO of Performics, the largest performance marketing company in the world, and ran global business marketing at Twitter. She serves as a director on the boards of Marin Software, and Healthwise.  Her work has been published in Forbes, Fast Company, The Huffington Post, Ad Week, and she has appeared on CNBC.